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American Dad S19 https://videopress.com/v/DWl2rCRd?resizeToParent=true&cover=true&preloadContent=metadata&useAverageColor=true TBS came to us to craft a unique and engaging strategy to promote the premiere of the new season of American Dad. We spearheaded the release of a custom album featuring the show’s most beloved, fan-favorite songs. With 18 seasons and dozens of original songs appearing in episodes along the way, … Continue reading American Dad S19

Paris 2024 Olympics https://player.vimeo.com/video/1018415189?h=aeb8289e27 The Olympics was fading in relevance with Tokyo’s viewership hitting an all-time low. The Olympics needed to reach a new generation of fans, and fast, ahead of the Paris 2024 Games. We partnered with Peacock on a new approach to break all of the rules. Coverage of the usual broadcast, medal … Continue reading Paris 2024 Olympics

NBA We crafted broad-reaching NBA brand OOH campaigns in major cities throughout the US, developing concepts and creative for some of the most high-profile inventory in the market. Our creative has been displayed in iconic locations like Times Square, Gov Ball, and a Grand Central Station takeover. We sparked fan engagement from day one, driving … Continue reading NBA

Ted Lasso https://videopress.com/v/B9MRKL2u?resizeToParent=true&cover=true&preloadContent=metadata&useAverageColor=true We started by creating an ecosystem of in-world Twitter accounts — all centered around Ted Lasso’s handle. We used them to extend scenes and storylines from the show, with social content that was part of the show’s production. Tweets were written with show writers in real time, and because people loved believing … Continue reading Ted Lasso

Black Monday SHOWTIME tasted us with making Black Monday a must-see for lovers of the 80s, dark comedy, and anything cool. Our solution? Lean into the 80s vibe beyond the Wall Street grittiness and highlight the era’s relevance today. Show the swag – keep the campaign character-focused, treating the time period as a character of … Continue reading Black Monday

Sing 2 Universal tasked us to market Sing 2 through a first-to-market TikTok Approach. Our interactive approach championed what’s at the heart of this film and the heart of TikTok as a platform, and fans couldn’t help but sing along. We invited fans into the world of Sing 2 through comedic clips, on-trend memes, and … Continue reading Sing 2

American Dad S18 To create excitement for the Season 18 Fall premiere following a brief hiatus, we had the character Francine “hack” our Instagram. While the American Dad account typically operates from Roger’s perspective, we decided to shift the spotlight to Francine, capitalizing on the recent love for her character. By refreshing our feeds, updating … Continue reading American Dad S18