Black Monday

Black Monday

SHOWTIME tasted us with making Black Monday a must-see for lovers of the 80s, dark comedy, and anything cool. Our solution? Lean into the 80s vibe beyond the Wall Street grittiness and highlight the era’s relevance today. Show the swag – keep the campaign character-focused, treating the time period as a character of its own. Le$$ is more – let the comedy speak for itself. With a new sense of swag, character focused content and a focused community strategy, Black Monday reached millions of fans, new and old. We achieved 80 million impressions, 19 million video views, 474,000 engagements,6,000 new followers.

Role: Graphic Design, Production