Ted Lasso
We started by creating an ecosystem of in-world Twitter accounts — all centered around Ted Lasso’s handle. We used them to extend scenes and storylines from the show, with social content that was part of the show’s production. Tweets were written with show writers in real time, and because people loved believing Ted was real, they played along, and engaged with him as if he were…
People loved the social media for Ted Lasso because it didn’t promote Ted Lasso, it was Ted Lasso. This lead to: over 100 million engagements, 536.5 million followers reached, @TedLasso becoming the fastest growing account in TV, and even trending on Twitter – between seasons. The social campaign won 3 Webby Awards.
Role: Motion Design and Production
SERJ ABDUL-JABBAR 