Sing 2

Sing 2

Universal tasked us to market Sing 2 through a first-to-market TikTok Approach. Our interactive approach championed what’s at the heart of this film and the heart of TikTok as a platform, and fans couldn’t help but sing along. We invited fans into the world of Sing 2 through comedic clips, on-trend memes, and musical moments. We then showcased our star-studded cast with unique custom content that sparked fan excitement pre and post-premiere and activated fans on the platform through Sing 2-inspired challenges.

Over the course of our campaign, we earned over 780,000 new followers, 21.8 billion views, and 730.8 million engagements.

Role: Motion Design