American Dad S19

American Dad S19

TBS came to us to craft a unique and engaging strategy to promote the premiere of the new season of American Dad. We spearheaded the release of a custom album featuring the show’s most beloved, fan-favorite songs. With 18 seasons and dozens of original songs appearing in episodes along the way, it was clear that American Dad fans were beyond eager to hear them on streaming. For season 19, we had to go big: the best songs, all the music videos, on all platforms, American Dad: Greatest Hits.

After compiling 19 of the most fan-favorite songs over the entire length of the series and mimicking pop culture album releases, we teased the drop for a full 10 days, posting custom artwork and music videos for every track. On the final day, the album was out across all top music streaming platforms and fans went crazy. This innovative approach combined creativity, strategic thinking, and a deep understanding of the American Dad audience, all of which made the season premiere an unforgettable, buzz-worthy moment. It also resulted in the series best TikTok post, with 3,000 comments, 30,000 shares & 3.1M views.

Role: Art Direction