Paris 2024 Olympics
The Olympics was fading in relevance with Tokyo’s viewership hitting an all-time low. The Olympics needed to reach a new generation of fans, and fast, ahead of the Paris 2024 Games. We partnered with Peacock on a new approach to break all of the rules. Coverage of the usual broadcast, medal counts and records? Not what Gen Z cared about. We turned athletes into influencers by focusing on the culture of the games—the thirst traps, the style, the rizz. The result? Paris became the most streamed Olympics of all time. We gained Peacock 500,000 new followers which is a 440% surge in follower growth, a 497% leap in social video views, and an 810% increase in impressions in comparison to the Tokyo games. This made Paris the most streamed Olympics of all time with over 23 billion minutes streamed. Even better, we created a whole new generation of fans helping to ensure that interest in the Olympics will burn brightly for years to come.
Role: Motion Design
SERJ ABDUL-JABBAR 