NBA

NBA

We crafted broad-reaching NBA brand OOH campaigns in major cities throughout the US, developing concepts and creative for some of the most high-profile inventory in the market. Our creative has been displayed in iconic locations like Times Square, Gov Ball, and a Grand Central Station takeover. We sparked fan engagement from day one, driving intrigue, excitement and urgency with each campaign. We’re always finding solutions to broaden continuity throughout paid and owned channels, crafting a mix of static messages and complimentary rich motion-focused digital creative. Tune-in creative was developed weekly, written and created to connect with relevant league narratives. We’ve earned over 750M impressions, and a 41% increase in average viewers in 2024.

Role: Motion Design